Human hair is highly sought after for making extensions, braids, custom wigs and hair pieces. Because human hair is a coveted commodity with widespread usage, learning how to start a business selling human hair for weaving can be a profitable business. This type of hair is preferable to synthetic hair blends because it looks more natural and is more versatile, since it can be heat-styled without damage. If you want to become a supplier of human hair, there are several things you should consider before launching your business.
Research Your Products
Learn about weaving and the various types of human hair available, as well as the differences between synthetic and human hair, weaves, so that you can better serve your customers. If someone wants to buy a 16-inch weft of Remy hair, you don’t want to hand her an 18-inch bulk bag of European hair because you don’t know the difference. You also need to be able to advise customers on which hair is best for different types of extensions, wigs, and braids. Read cosmetology and hair-care books, consult with licensed hairstylists and browse Internet hair-care forums to find out all you can about the products you plan to sell.
Pick a Venue
You can open a brick-and-mortar retail store or e-commerce shop or become a flea-market vendor. If you will be an online business and do not plan to open a physical store, you will need to also secure storage space that is free of dirt, dust and pets. A warehouse or commercial storage facility are options, but you can also use inexpensive, air-tight storage containers in a spare garage or closet. Human hair can either be hung up or laid flat. As long as it is not bent or twisted, you will not ruin it.
Set Up Wholesale Accounts
Set up wholesale accounts with manufacturers and brands of human hair, such as Romio Hair. To get the lowest prices, you will likely have to work directly with international manufacturers rather than buy from a distributor because most human hair for weaving is gathered and produced in Asia.
Provide Customer Incentives
There are thousands of beauty supply shops across the country that sell a wide range of human hair. You need to give people a reason to patronize your business as opposed to the competition.
Sell Accessory Supplies
Sell items that are typically needed to weave human hair, such as bonding glue, hair razors and weaving needles, to increase your profits. Odds are your customers will need to buy these items, so why miss out on the chance to make extra money? Many distributors of human hair also sell wholesale weaving supplies.
Offer Discounts to Repeat Customers
Offer discounts to salon professionals and cosmetology students to gain steady, repeat business. Such clients can be very valuable and you will make up the cost of the discount easily as they usually buy more hair at a time than regular customers. The discount you offer should be between 20 percent and 35 percent off retail price, depending on what is standard in your area.
Promote Your Business
If you have a physical store, get known in your community by producing or sponsoring a hair show, fashion show or related event. You can also donate hair or supplies to help make custom wigs for people who have lost their hair due to alopecia or cancer. Doing so will give a you a personal sense of satisfaction and may enable you to gain media coverage.
If you sell your human hair products online, set up and post frequently to social media accounts, start a blog that provides hair-styling tips or post ads on forums and websites frequented by your target customers.